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♥ Book Title: How to Write Great Copy ♣ Name Author: Dominic Gettins ∞ Launching: 2006-04-03 ◊ Info ISBN Link: 622 ⊗ Detail ISBN code: ⊕ Number Pages: Total sheet ♮ News id: 0qzBDHFO_7cC ☯ Full Synopsis: 'In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious. 'Article Dominic Gettins Statement.'
♥ Book Title: Ultimate Small Business Marketing Guide ♣ Name Author: James Stephenson ∞ Launching: 2007-01-01 ◊ Info ISBN Link: 436 ⊗ Detail ISBN code: ⊕ Number Pages: Total sheet ♮ News id: fq5zU5CsrsYC ☯ Full Synopsis: 'The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added. 'Article James Stephenson Statement.' ♥ Book Title: Persuasive Advertising ♣ Name Author: J.
Crash Crash. Armstrong ∞ Launching: 2010-05-26 ◊ Info ISBN Link: 804 ⊗ Detail ISBN code: ⊕ Number Pages: Total sheet ♮ News id: 7mcDzmmGQZgC ☯ Full Synopsis: 'Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. Armstrong Statement.' ♥ Book Title: Managing Creative People ♣ Name Author: Gordon Torr ∞ Launching: 2011-01-19 ◊ Info ISBN Link: ⊗ Detail ISBN code: 319 ⊕ Number Pages: Total sheet ♮ News id: PsiPRIEr5CMC ☯ Full Synopsis: 'A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.
In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation. 7000.0.081212-1400 Client En-us Ultimate-gb1culfre En Dvd Iso here. The curse of the brainstorm, the commoditisation of creative talent, the deskilling of the imagination, the startling inadequacies of management theory – these and the many other horrors of idea-assassination that run rampant in creative sector companies are dissected and disembowelled in this hilarious expose of the drama that unfolds every time a new idea slides across the boardroom table. This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management – how to extract value from creative time.
